An innovative advertising agency owned and operated by Renee Fraser, Fraser Communications has a long-standing relationship with First 5 California, a state-run organization dedicated to improving children’s circumstances by focusing on the first five years of life. In fact, Fraser Communications has worked with a variety of worthy groups to create public service announcements on home safety, promote alternative energies and sustainability, and raise awareness about homelessness. Thanks to the firm’s partnership with First 5 California, thousands of parents throughout the region have benefited from important information regarding their children’s health and education.
Renee Fraser’s team developed First 5 California’s parent website, a media-rich destination that provides parents with a series of interactive tools, ideas for educational play, and nutrition guidelines. Within the website’s easy-to-use health center, parents can learn about the benefits of breastfeeding, encouraging physical activity, and scheduling regular wellness checkups. First 5 California also uses the site to offer information on brain and language development and discuss factors to consider when choosing a preschool and child care provider. Finally, a portion of the website suggests playful, age-appropriate activities that will engage children intellectually and strengthen the parent-child bond.